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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Impact of the O2O Internet Finance Model on Commercial Banks and Countermeasures

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DOI: 10.25236/eiemss.2021.036


Weishun Kao

Corresponding Author

Weishun Kao


O2O Internet finance industry is showing a rapid development trend. If commercial banks want to move forward steadily in this increasingly changing Internet environment and not be eliminated by history, they must actively innovate to conform to the trend of The Times and seek to help each other while competing to achieve a win-win situation. Therefore, in this context, this paper believes that it is particularly important to explore the development of O2O Internet finance mode, its impact on traditional commercial banks, and the coping strategies of commercial banks.


Internet finance, O2o mode, Commercial banks