Author(s)

Ruiyao Zhang

Corresponding Author

Ruiyao Zhang

Abstract

As an authoritative ideological propaganda platform, the "Learning Power" APP is not only a learning platform with rich content and covering a wide range, but also a media platform for mutual promotion and common development of multiple media. Its media integration practice is mainly reflected in the integrity of top-level design and information production. The multi-dimensionality and the continuous enhancement of user stickiness and other aspects. In the context of the rapid development of new media and self-media, the national traditional media platform has ushered in a brand new challenge, and the national media’s propaganda pattern from "media superposition" to "media integration" has gradually formed as a result, with the development of the news production system Changes, the depth, breadth, and speed of data and information dissemination have also shown obvious changes. The radial dissemination of public opinion, the diversification of massive information, and the confusion of ideology have put forward new requirements for the development of the ideological and political education system in colleges and universities.

Keywords

Learning to strengthen the country, ideological and political, multimedia, information technology