Author(s)

Dai Ying

Corresponding Author

Dai Ying

Abstract

The wave of new media is not only a technological revolution, but also a change of human thinking. From the perspective of communication, it has derived new media, innovated the content of communication, produced the role and psychological changes of communicators and audiences, and consolidated or dispelled some communication effects to a certain extent. Studying the audience psychology in the new media era is an important way to carry out effective communication and even maintain communication order. With the deepening of reform and opening-up, the social situation has become more complicated, and various hidden contradictions have gradually become apparent, leading to frequent mass incidents. As an efficient information dissemination platform, the Internet plays an important role in the field of media communication, forming a typical network communication group effect. We should correctly look at the social influence of network communication group effect and apply it scientifically and reasonably. Based on the audience psychology, this paper analyzes and interprets the group effect of network communication.

Keywords

Audience psychology, Network communication, Quorum sensing