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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Dilemma and Strategy of Health Communication for the Elderly Based on KAP Model

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DOI: 10.25236/eiemss.2021.021


Ruiyao Zhang

Corresponding Author

Ruiyao Zhang


In the context of an aging population, health transmission has a positive effect on the prevention of chronic diseases in the elderly. People can obtain news and information in the first time through the information release channels of mobile terminals, and the same is true for health information. While new media brings the advantages of contacting new media health information and cutting off the spreading chain of rumors to the elderly, it also brings many difficulties to the health of the elderly. With the advent of the Internet wave, new media communication channels are also expanding among the elderly. Research on the health promotion of middle-aged and elderly people is not only conducive to improving the health of the population, but also conducive to ensuring the stability and sustainable development of society. Based on the Knowledge, Attitude and Practice (KAP) model as the theoretical framework, this paper analyzes the problems and challenges in the health communication process of the elderly, and proposes improvement countermeasures and suggestions in order to improve the health communication effect of the elderly.


Old people, Healthy communication, KAP mode