Author(s)

Qiang ZHAO

Corresponding Author

Qiang ZHAO

Abstract

The protection of Macao’s cultural heritage in Macao is a dynamic process of management and inheritance. The application of new media technology in the protection of Macao’s cultural heritage and its advantages in information interaction, digitization, and networking are conducive to improving the public’s awareness of Macao’s cultural heritage. The awareness of protection promotes the inheritance and promotion of Macao and Macao’s cultural heritage. This article analyzes the application path of new media technology in the protection of Macao's cultural heritage. With the development of the times, more and more cultural heritage has faded out of people's vision, and even disappeared permanently. Based on this reality, after summarizing the methods of cultural heritage protection, this article puts forward the strategy of using new media technology to protect cultural heritage, and innovates cultural heritage protection methods and methods to strengthen the protection and inheritance of cultural heritage. At present, there are still many problems in the protection of cultural heritage in Macao. The existing protection methods are not innovative enough to drive, and the traditional protection methods are no longer suitable for the development of the times. This article discusses the current status and development strategies of new media technology for the protection and inheritance of cultural heritage. To give play to the role of new media technology in the protection of Macao's cultural heritage.

Keywords

New media, Macau cultural heritage protection, Cultural heritage