Author(s)

Bin ZHOU, Ping HUANG

Corresponding Author

Ping HUANG

Abstract

This paper builds the index system of regional rural tourism development environment based on PSR model (pressure-state-response model), and assigns values to the indicators through entropy method. Taking Chengdu as an example, we analyzed the evolution of its rural tourism development environment from 2014 to 2019. The study found that the effective development, construction and measures can better guide the development of rural tourism in the region and optimize the environment for rural tourism development, but the effectiveness of this related development, construction and measures will decline over time, and it has marginality which needs some time to be released and to be conducted. In addition, the change of rural production and life style is also an important content of rural tourism development environment optimization, which has certain development inertia. Based on this, optimizing the development environment of regional rural tourism should focus on maintaining the forward-looking, innovative, pioneering and cohesion of development, construction and measures, optimize the infrastructure of rural areas, and promote the renewal of the soft and hard environment of rural tourism development.

Keywords

Rural tourism, PSR model, index system, development environmentr