Author(s)

Qian LI

Corresponding Author

Qian LI

Abstract

As the most profound cultural strength during Chinese 5000-year history, Chinese excellent culture has become one of the most prominent advantages in the development of the Chinese nation. With China’s growing cultural influence in the world, the international communication of Chinese excellent traditional culture also highlights China’s comprehensive strength to a certain extent. Therefore, how to expand the international communication channels of Chinese excellent traditional culture and ensure the effectiveness of cultural international communication has become one of the important research objectives in the field of China’s international communication. We must find the foothold, innovate the international communication mode of traditional culture, deepen the cooperation between major media and production companies at home and abroad, and make use of it to realize the wide dissemination of Chinese excellent traditional culture.

Keywords

Chinese excellent traditional culture, International communication, Channel, Expansion