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Web of Proceedings - Francis Academic Press

The Psychological Evolution and Formation Mechanism of Internet Public Opinion Communication

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DOI: 10.25236/ieesasm.2021.119

Author(s)

Dai Ying

Corresponding Author

Dai Ying

Abstract

With the prevalence of Internet communication in recent years, various Internet public opinions and Internet phenomena have also become more and more concerned issues in mass communication. The popularity of some Internet characters and the popularization and extension of Internet phenomena in real life are also constantly reaching people It is clear that the era of online public opinion has come. Netizens exchange information and express opinions in the virtual world of the Internet, gradually forming a new force of public opinion. This force affects our economic and political life, and has even become an important participant in some major events. This article studies the formation mechanism of online public opinion, and discusses how to control the development direction of online public opinion, and guide online public opinion to become an important force for building a good public opinion atmosphere for building a harmonious society.

Keywords

Network public opinion, Dissemination, Psychological change, formation mechanism