Author(s)

Dai Ying

Corresponding Author

Dai Ying

Abstract

Media convergence brings certain development opportunities to the news and communication industry, and at the same time, it also makes the news and communication industry face great challenges. The news communication talents needed in the media convergence environment are professionals who can not only be familiar with traditional media, but also be aware of the use of various new media. Therefore, the construction of journalism and communication education adapted to the environment of media integration also faces the innovation of talent cultivation concept, curriculum design, teaching methods and so on. How to meet the needs of news communication talents in the new situation, form an accurate positioning of news communication education and cultivate high-quality media people for social media is an urgent problem to be considered. Based on the current situation of media convergence, this paper analyzes the new changes of news communication and the problems existing in news communication education in the era of media convergence, and puts forward innovative ways of news communication education and teaching in the era of media convergence.

Keywords

Media convergence, News communication, Educational innovation