Author(s)

Haoqi LU, Zhiwen Wu, Li Pan

Corresponding Author

Haoqi LU

Abstract

Online shopping has become a commonly used option for contemporary college students. The promotion of e-commerce shopping festivals has also increasingly inspired young people to buy and hoard goods in large quantities. However, few studies have focused on the hidden mechanism behind hoarding behavior in the consumer field. The aim of this study is to discuss the psychological factors related to hoarding behaviors and investigate the relationship among dispositional mindfulness, adult attachment, and hoarding. Data were collected through an online questionnaire from 206 Chinese college students using the Five Facet Mindfulness Questionnaire (FFMQ), Relationship Scales Questionnaire (RSQ), and Saving Inventory Revised (SI-R). Regression analyses supported the negative relationship between dispositional mindfulness and hoarding. Mediation analyses by bootstrap revealed the mediating role of the adult attachment self-model between dispositional mindfulness and hoarding. These findings confirm that dispositional mindfulness level and adult attachment self-model influence customers’ hoarding behaviors.

Keywords

Adult attachment, Dispositional mindfulness, Hoarding, College students’ behavior