Author(s)

Dai Ying

Corresponding Author

Dai Ying

Abstract

Media convergence has brought some challenges to the traditional practical teaching mode of journalism and communication. In order to cope with the impact caused by media convergence, it is necessary to adjust students' ability structure in practical teaching, and pay attention to cultivating their integration, creativity, ability to use digital communication technology and team cooperation ability. Most ordinary journalism and communication departments can't cope with it calmly, and they are still on the sidelines in teaching reform. In order to cultivate talents suitable for social needs, we must reform the practical teaching mode to cope with the impact of media convergence. Under the current educational reform and development background, we should pay full attention to the scientific application of methods and improve the teaching quality of specialized courses. In the teaching of journalism and communication in universities, we should be able to combine with employment orientation to promote students' future employment ability. Based on the Internet age, this paper puts forward some feasible countermeasures to effectively carry out practical teaching from the aspects of exploring new teaching modes, improving teachers' practical ability and expanding practical training platform.

Keywords

Journalism and Communication, Practical teaching, Employment, Internet