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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Study on the Tourism Development and Management Mode of Ancient Villages from the Perspective of Rural Revitalization

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DOI: 10.25236/memssr.2021.027


Yumei Wang

Corresponding Author

Yumei Wang


The ancient village has experienced a long history, with its unique folk customs, moral tradition, history and culture, village layout, architectural art and traditional crafts, and contains infinite value connotation. Because of the particularity of the ownership of ancient villages, it is quite different and more complex from the tourism resources with single property right in the process of development and management. From the perspective of rural revitalization, this paper analyzes the precious value of ancient villages and the problems existing in the process of development and protection of ancient villages. By analyzing the existing tourism development models of ancient villages in China, the characteristics of various development models are summarized, which can provide reference for the sustainable development of ancient village tourism in the new rural construction.


Rural revitalization, Ancient village tourism, Management model