Author(s)

Wenxing Yu

Corresponding Author

Wenxing Yu

Abstract

As a carrier of Chinese traditional culture, Intangible cultural heritage plays an important role in national cultural diplomacy. At present, the promotion of intangible cultural heritage in the countries along “The Belt and Road Initiatives” is still very conservative, and the government behind it is too strong, which is easy to cause misunderstanding among the people in the countries along the road. We need to change the management mode and operation mode, taking the protection from rigidly to open. It can also enrich the culture by the foreign media technology dissemination way. It is better to transform Chinese intangible became the “The Belt and Road Initiatives” all the way along the masses culture.

Keywords

Intangible cultural heritage, The belt and road initiatives, Intangible cultural heritage performance, New media, Promote