Author(s)

Xiang Lingyan, Huang Jiaqing

Corresponding Author

Xiang Lingyan

Abstract

With the penetration of Internet technology into the field of international trade, China's cross-border e-commerce has developed rapidly, which has greatly promoted the transformation and upgrading of our traditional international trade mode, resulting in the birth of digital trade. This new trade form with great development potential. The development of digital trade urgently needs professional talents as support. This paper describes the development of digital trade in China, analyzes the main difficulties faced by application-oriented universities in foreign trade talent training, and puts forward the improvement measures of application-oriented universities in foreign trade talent training mechanism, so as to adapt to the needs of foreign trade industries and enterprises employment needs.

Keywords

Digital trade, Foreign trade talents, Personnel training, Integration of industry and education