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The Analysis of Internet Celebrities’ Impression Management Tactics on Social Media from the Perspective of Dramaturgical Theory

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DOI: 10.25236/ermss.2021.037


Xiaozhu Li

Corresponding Author

Xiaozhu Li


With the flourish of web celebrity industry, a large number of influencer start to apply different psychological tactics into their own business in order to attract more views and followers. Impression management tactics is one of the most significant methods they used, which entails the actions where individuals strategically present images of the self to others to manage others’ views of the self, attitudes, and behaviors. This paper analyzes the strategy of internet celebrities used on social media from the perspective of dramaturgical theory and the paucity of information on current studies.


Impression management, Internet celebrities, Social media, Dramaturgical theory