Author(s)

Haowei Huang, Xueyin Liu, Jinyue Cao

Corresponding Author

Jinyue Cao

Abstract

With the development of "Internet +", medication could gradually depend on the "Internet+" to operate online medical services. As well as realize the full integration and utilization of medical resources to help patients to obtain medical treatments. This study investigated "Internet +" medical consumption. The behaviors of the respondents were grouped into 3 types by k-means clustering according to the tendency of visiting places, which were online, offline and the combination of online and offline. Aiming to analyze "Internet+" medical consumer group characteristics and influencing factors in depth.

Keywords

Internet medical, Consumer behavior, User portrait