Author(s)

Yang Gao

Corresponding Author

Yang Gao

Abstract

To Investigate the impact of COVID-19's changes in urban and rural relationship, consumption upgrading and the rise of e-commerce marketing on China's organic agriculture. This study applied a qualitative analysis to assess the changes of consumption structure in China after COVID-19, the population and preferences of China's middle class consumer groups. Based on the above research, the development trend of China's consumption of organic agricultural products in the next 10 years was predicted and explained. Results: (1) COVID-19 has caused the national recognition of China's rural value and the reflection on the relationship between urban and rural areas. China's urbanization process still has about 20% space from developed countries. (2) China will remain one of the largest consumer markets in the world in the next decade. (3) After COVID-19, China's consumer market may usher in a change in consumer preferences, which provides new opportunities for the development of organic agriculture.

Keywords

COVID-19, Organic agricultural market, Research on market trend