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Web of Proceedings - Francis Academic Press

Green Supply Chain Price Discrimination Model Based on Consumer Preference Behavior

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DOI: 10.25236/iceesr.2021.115


Yanli Zhang

Corresponding Author

Yanli Zhang


Based on the price difference between green products and ordinary products, considering the consumer’s preference behavior, this paper constructs a price discrimination model of green supply chain under duopoly. Four decision models are established base on the decision of whether manufacturer investigates consumer information, which are II, NN, IN and NI. Then we analyze the optimal pricing strategy and revenue for the members. The results show that the investigation of consumer is beneficial for green manufacturer, and the profits of green manufacturer reaches a maximum when the accuracy of consumer information is one value. At the end, the feasibility of the models is verified through a numerical example.


Pricing, Environmental awareness, Price discrimination, Green supply chain