Author(s)

Yanli Zhang

Corresponding Author

Yanli Zhang

Abstract

Based on the price difference between green products and ordinary products, considering the consumer’s preference behavior, this paper constructs a price discrimination model of green supply chain under duopoly. Four decision models are established base on the decision of whether manufacturer investigates consumer information, which are II, NN, IN and NI. Then we analyze the optimal pricing strategy and revenue for the members. The results show that the investigation of consumer is beneficial for green manufacturer, and the profits of green manufacturer reaches a maximum when the accuracy of consumer information is one value. At the end, the feasibility of the models is verified through a numerical example.

Keywords

Pricing, Environmental awareness, Price discrimination, Green supply chain