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An Analysis of Sports Marketing

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DOI: 10.25236/icfmhss.2021.036


Haoxin Yu

Corresponding Author

Haoxin Yu


Sports is a large global business. Billions of dollars are spent at sporting events, on sports teams, on sports events, as well as on sports-related equipment and apparel. Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. This paper mainly discusses about sports marketing, including its origins, advantages and disadvantages and sports marketing strategies and so on.


Sports Industry Marketing, Business, Social Media