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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Two-way Interaction between Modern Consumer Psychology and Packaging Design

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DOI: 10.25236/ssah.2018.090


Qiu Li

Corresponding Author

Qiu Li


The society today is a society with a surplus of materials. Consumption philosophy of people today is also very different from the past. In the past, good prices and low prices were people's choices. Now, the majority of people are spending for their lives. For modern consumption, the main function of packaging design is to beautify and convey information, as well as to highlight the information and value of the product. It is believed that good packaging design not only shall pay attention to the basic principles of design, but also focus on the study of consumer psychological activities in order to stand out in the same category of goods. From the consumer's consumer motivation and consumer psychology, the two-way interaction between modern consumer psychology and packaging design is theoretically discussed.


Consumer psychology, packaging design, two-way interaction.