The Dissemination and Acceptance of Chinese Films in Malaysia
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Wang Jing, Wang Peifeng, Balamuralithara Balakrishnan
This study explores the dissemination of Chinese films in Malaysia and the impact of Chinese film reception and evaluation on respondents' perceptions of Chinese culture, using Malaysian audiences as the target audience. The study found that respondents' exposure to and evaluation of Chinese films impacted their perceptions of Chinese culture. Different aspects of Chinese culture significantly influenced respondents' evaluation of film viewing.The dissemination of Chinese films in Malaysia inevitably requires a study of the English translation of Chinese subtitles, and this paper also offers new reflections on the techniques of English translation of film titles.
Chinese films, Cross-cultural communication, Malaysia