The Impact of Ecological Cultural and Creative Products for Urban Branding and International Image Communication
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This paper analyzes the meaning and relationship of urban brand and city image from the perspective of the relationship between eco-cultural creative products and city image, combs the current situation of urban brand development in China, and explains how to apply ecology in light of the development characteristics of each city. Cultural and creative products showcase the charm of urban culture.
Ecological cultural and creative products, Urban brands, Urban image