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Web of Proceedings - Francis Academic Press

The Multilinear Evolution of Folk Culture:Rendition and Diffusion

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DOI: 10.25236/iceesr.2021.090

Author(s)

Su Rui, Zhao Yingdi

Corresponding Author

Su Rui

Abstract

Shaanxi is the cradle of Chinese culture, whose folk culture has long won the world’s attention. More research efforts have been attracted to this field particularly after China’s initiative of Chinese culture “going global”. Taking as examples some Shaanxi folk culture on the representative list of national intangible cultural heritage, the paper explores its multilinear routes of cross-cultural evolution via rendering and diffusing from the perspective of cultural ecology in an attempt to highlight difficulties and corresponding solutions. The research findings of this paper may shed light on more Chinese culture’s rendition and diffusion in methodology and paradigm, helping it leap over language hurdles to be means of cross-cultural communication, effectively and efficiently.

Keywords

Shaanxi folk culture, Multilinear cross-cultural evolution route, Cultural ecology, Eco-translatology