Author(s)

Junkai Xia

Corresponding Author

Junkai Xia

Abstract

Nowadays, as milk tea is increasingly preferred and favored by youngsters, the milk tea market size thrived from 2.4 billion USD to approximately 4.3 billion USD[3] at the end of 2027. By analyzing the current milk tea industry in different regions and the development of leading co-operations, one can consider that until 2027 the popularity degree and economic effect of milk tea will be persistently boosting.

Keywords

Data, Asian market, Analysis, Milk tea, Nayuki, Characteristics