Author(s)

Yihan Kong

Corresponding Author

Yihan Kong

Abstract

Business analytics is widely used to provide insight for a company to determine its strengths and weaknesses. The study of a company from an analytical point of view promotes the company to grow and improve in order to thrive in an economy. Traditional business analytics method include segmentation, targeting, positioning, market analyzing, and customer analyzing. Adopting these methods, this research focuses on the future growth of the company, Mobike, and highlights potential drawbacks.

Keywords

Business analytics, Big data, Shared economy, Market analytics, Customer analytics, Public transportation