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Web of Proceedings - Francis Academic Press

Exploration and Research on Advertising Graphics Teaching in Digital Media Era

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DOI: 10.25236/iceesr.2021.043


Zhenghong Zhang, Zhengya Luo

Corresponding Author

Zhengya Luo


Based on the analysis of the forms and thinking methods of advertising graphic teaching in modern design, this paper discusses the teaching objectives and methods of graphic creative teaching in the digital media era, as well as the different applications and development prospects of graphic teaching from the perspective of semiotics, combining the basic principles of gestalt psychology and the classroom teaching practice of graphic creativity, this paper analyzes the application forms of advertising graphic creativity to understand the basic methods of graphics creative graphics teaching in the digital media era this method can provide reference for designing classroom teaching.


Visual symbols, Gestalt psychology, Graphic creativity, Teaching methods, Teaching practice