Research on the Influence of Digital Marketing on Modern Hotels and Countermeasures
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As people's lives become more and more abundant, people will travel a lot when they are pursuing a better life, and they will put higher requirements on hotels when they go out to travel. Hotel products use mobile client bookings to reach an unprecedented scale, and it accounts for a very large proportion of the total hotel bookings. This article analyzes the impact of digital marketing on modern hotels, and proposes countermeasures to improve the operating efficiency of the hotel.
Digital marketing, modern hotels, research countermeasures