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Web of Proceedings - Francis Academic Press

Research on the Development Trend of Visual Communication Design under the Background of “Internet Plus”

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DOI: 10.25236/icallh.2021.009



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The rapid development of computer and Internet has brought new opportunities and opportunities to the media industry, at the same time, it is also a great change and challenge. Visual communication design is closely combined with the Internet, resulting in a brand-new way of information communication. Compared with traditional visual design, internet plus visual communication design has certain advantages. The designer is the sender of information, and the object of communication is the receiver of information. At present, great changes are taking place in the field of visual design, and so are design patterns, design methods and design media. Compared with the traditional design mode, the visual communication design under the background of the Internet era has certain advantages. Through the integration of various forms of expression elements, it can achieve better performance. In the visual communication, we should realize that three-dimensional usually includes divergent creative design thinking, reverse innovative thinking and associative thinking. This paper makes a preliminary analysis of the methods of visual communication design in the Internet era.


Internet, Visual communication design, Information transmission