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Web of Proceedings - Francis Academic Press

Research on the Problem of Unfair Competition in Online Games

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DOI: 10.25236/iwass.2021.059

Author(s)

Jingmin Fang

Corresponding Author

Jingmin Fang

Abstract

Since the 21st century, the world has entered a new stage of development. The industrial structure has also changed under the influence of market demand and supply structure. New forms of cultural industries have sprung up like bamboo shoots after a rain. The most typical is the e-sports industry, which has now developed into the largest branch of the entertainment industry. As an emerging industry, the market space and potential of online games cannot be ignored. However, where there is a market, there is competition. In the face of online games, all market players want to part of it, and it is inevitable that there will be various forms of unfair competition. The emergence of third-party game service platforms has made market competition diversified. This paper takes the third-party online game service platforms as a perspective to research and analyze the related unfair competition issues.

Keywords

Unfair competition, The third-party game service platforms, Online games