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Web of Proceedings - Francis Academic Press

The Development Trend of e-Commerce Marketing in the New Media Environment

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DOI: 10.25236/icemeet.2021.056


Cao Zhengyuan

Corresponding Author

Cao Zhengyuan


In the era when the Internet is widely used and popularized in my country, the precision positioning marketing method of big data has become an important development trend of e-commerce. The development of e-commerce in recent years has brought a certain impact to the traditional business marketing model, and it has carried out tremendous reforms and innovations in my country's business operations. For the development of new media platforms, it also brings more high-quality development space for the marketing of e-commerce. Therefore, e-commerce companies need to analyse the big data and new media environment for the application of corresponding technologies, so that the development of e-commerce can be further improved, and increase sales through innovative marketing models. The author summarizes the marketing strategies and trends of e-commerce in the environment of new media.


Marketing strategy, Development trend, E-commerce marketing, New media