Author(s)

Guang Luo, Peixuan Wu, Wen Jiang, Dandan Yi, Degang Chen

Corresponding Author

Degang Chen

Abstract

Through literature method, SWOT analysis method and other research methods, taking Xianning characteristic agricultural products as the research object, taking Qingzhuan tea as a case, a detailed analysis of the current situation and problems of the application and marketing promotion of Qingzhuan tea in Xianning City, and proposing innovative marketing promotion strategies. That is, integrated marketing, channel strategy and service strategy.

Keywords

Local characteristic agricultural products, Green brick tea, E-commerce application, Promotion strategy