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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Application and Promotion of e-Commerce of Local Special Agricultural Products in Xianning

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DOI: 10.25236/icemeet.2021.046


Guang Luo, Peixuan Wu, Wen Jiang, Dandan Yi, Degang Chen

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Degang Chen


Through literature method, SWOT analysis method and other research methods, taking Xianning characteristic agricultural products as the research object, taking Qingzhuan tea as a case, a detailed analysis of the current situation and problems of the application and marketing promotion of Qingzhuan tea in Xianning City, and proposing innovative marketing promotion strategies. That is, integrated marketing, channel strategy and service strategy.


Local characteristic agricultural products, Green brick tea, E-commerce application, Promotion strategy