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Web of Proceedings - Francis Academic Press
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Research on the Construction of Media Talents in Universities from the Perspective of Management

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DOI: 10.25236/acetl.2021.100


Ai-jun Wu, Yu-hong Liu

Corresponding Author

Yu-hong Liu


Under the development of The Times, it is a major task for every university to promote media convergence.To really make this work, you have to build up the talent pool.Based on the resources of colleges and universities, we must follow the principles of management in the process of building a team of relevant talents.From the perspective of planning, organization, command, coordination and control, further analysis is made on the construction of media talents in universities and colleges.In this paper, the author based on their own work experience to talk about the construction of university media talent team based on the perspective of management.


Undergraduate university, Financial media, Management, Talent team construction