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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Cultivation of Cross-Cultural Communicative Competence of Business English Majors in Colleges and Universities

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DOI: 10.25236/acetl.2021.004


Juanjuan Wu, Xiangheng Luo

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Juanjuan Wu


At present, China is increasingly participating in international communication, among which business communication activities occupy a large part. Therefore, there is an increasing demand for business English talents with excellent cross-cultural communication skills in my country. Chinese colleges and universities should pay attention to improving students' cross-cultural communication skills when cultivating relevant business English students. This article puts forward relevant solutions to the problems of intercultural communication training methods in the current teaching process.


Cross-cultural communicative competence, Business english, College educations