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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Design and Research of e-Commerce Personalized Recommendation Algorithm

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DOI: 10.25236/mmmce.2021.021

Author(s)

Jie Hu

Corresponding Author

Jie Hu

Abstract

In the era of big data, the amount of Internet data has exploded, and how to quickly obtain valuable information from the massive data information has become a very challenging task. In this context, an e-commerce recommendation system came into being. It can dig out the different behavior preferences of users and provide personalized recommendation services for different users.

Keywords

Design, Research, E-commerce, Personalized recommendation algorithm