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Investigation and Countermeasures Analysis of College Students' Cognition on Online Lending under the Background of Mobile Internet

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DOI: 10.25236/ssah.2018.018


Jun Leng, Yong He, Xiaotong You

Corresponding Author

Jun Leng


Online lending is a newly sprouted thing emerging with the rapid development of Internet. In recent years, it causes a lot of controversies. Based on questionnaire survey and interviews with college students, this paper studies students' understanding and participation in online lending, as well as their attitudes towards online lending and influencing factors. Afterwards, policy recommendations on the standardization and improvement of online lending industry and the improvement of college students' cognitive abilities are put forward.


Online Lending, Cognition On Online Lending, Countermeasure Research.