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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Rural Tourism Marketing Based on Short Video UGC

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DOI: 10.25236/assah.2021.001


Yang Fang

Corresponding Author

Yang Fang


we have a certain conception of the short video marketing, some characters of which are intuitive, convenient, socialized, and decentralized, is better than traditional marketing methods. Full integration of short videos with more advantages and rural tourism marketing will drive the rapid development of rural tourism. In order to provide support for short video UGC to drive the development of rural tourism, this article takes the role of short video UGC in promoting rural tourism marketing as an entry point, and analyzes the problems existing in the theme of short video UGC rural tourism marketing, and makes suggestions for short video to promote tourism development.


Agriculture-related UGC Short Video, Rural Tourism, Marketing