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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Third-Party Business Platform Selection Strategies—Taking DY clothing enterprise as an example

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DOI: 10.25236/icidel.2017.064


Yadong L, Jing Li, Qingqing Lu

Corresponding Author

Yadong L


With the development of the Internet, more and more enterprises open their online shops, a third-party e-commerce platform selection model has been established to help the DY clothing company choose the most suitable third party platform and promote the enterprise to develop quickly. Firstly, many e-commerce platforms are selected by using SWOT method to help enterprise make the second screening. Finally, the weight of platform evaluation indexes is determined by utilizing AHP. In addition, this study also deals with some data that obtained in questionnaires, in the end, the most perties of the target enterprise are selected. Then, it discusses the advantages and disadvantages of e-commerce platform, in combination with the result that suitable e-commerce platform. Through a series of analysis, a selection model is put forward, which can not only contribute to the long-term development of enterprises, but also provide reference for other enterprises.


Third-party platform selection strategies, AHP, online shop.