Analysis on the investment history and trend of Japanese new energy automobile multinational companies in China
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DOI: 10.25236/iemb.2021.055
Corresponding Author
Yu Zhao
Abstract
With the change of the global economy and the investment environment of China's automobile industry, the investment of Japanese new energy automobile multinational companies will also change. In the new round of investment, Japan's multinational companies of new energy vehicles aim at seeking the market, and the investment field extends to the automobile service field, focusing on the development of new energy vehicles. The investment location shifts to the central and western regions in a gradient way, and the investment methods are more diversified. Firstly, this paper summarizes the development background of Japanese new energy automobile industry. Then, from three angles of policy, technology and market, it deeply analyzes the investment process of Japanese new energy automobile multinational companies in China; Finally, drawing lessons from Japan's successful experience and combining with China's local actual situation, this paper puts forward some suggestions for the development of China's new energy vehicles.
Keywords
Japanese new energy vehicles, Transnational corporations, Investment in China, trend