Research on Cost Control of Enterprise Supply Chain——Taking ZARA as an Example
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With the development of the Chinese economy, the idea of supply chain management is gradually emerging in China. For the apparel industry, supply chain management has always been a key step in its development. The Spanish brand ZARA is a miracle in the fashion and apparel industry. It has become a leader in the fashion and apparel industry in just a few decades. The reason why this brand can lead the global apparel industry lies on its strong supply chain inseparably. This paper analyzes the advantages and disadvantages of ZARA’s cost control by studying the cost control method of ZARA in the supply chain, and puts forward corresponding optimization suggestions.
Supply Chain, Cost Control, ZARA