Author(s)

Tianyu Liu, Chunxiong Liu

Corresponding Author

Tianyu Liu

Abstract

The consumer goods industry of China has seen a trend of declining overall sales in recent years. Since 2013, the leading enterprises in various industries have started to decline, the profit margins of related enterprises have been greatly compressed. According to statistics from the national bureau of statistics, from January to September 2017, the total retail sales of consumer goods was 26,317.8 billion yuan, of which the total retail sales of fast consumer goods was 127.491 billion yuan, and the retail sales of urban consumer goods were 225,592 billion yuan. With the strong entry of a large number of Internet B2R platforms, it is often a self-supporting platform for spreading the profit of the spread of products, such as alibaba's retail and JD's new channels. This paper takes a company's market operation as an example, through the analysis of the advantages and disadvantages, elaborates a new type of urban third-party logistics distribution mode with integration of the warehouse and integration as the foothold, and tries to save the cost of the urban fast consumer goods supply chain through the new logistics operation mode, and improve the overall efficiency.

Keywords

Fast consumer goods,integration of warehousing and distribution, logistics distribution, fast consumer goods supply chain.