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Web of Proceedings - Francis Academic Press

On the Art Design Mode in the Era of Digital Media

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DOI: 10.25236/emss.2021.111


Zheng Jintao

Corresponding Author

Zheng Jintao


Digital technology has helped traditional industries find a new development direction, and the integration of art design and digital media technology has injected new characteristics of the times. In the new era of art design, opportunities and challenges coexist in art design education. How to improve the level of art design education in the digital media era is a difficult point in art design education at present. Therefore, it is of great practical significance to explore the art design in the digital media era. The new features of art design education are mainly manifested in two aspects, one is the integration and development of art design and digital media, and the other is that digital media art expands art education. New ideas, new knowledge, new technologies, and new algorithms are the source of power to promote the continuous and in-depth development of digital media art, and human beings are endlessly exploring and pursuing the unknown world. While enjoying the convenience and speed brought by technology, people are constantly exploring and researching digital media art. By learning digital media art, people can complete the formation and production of a variety of design works. With the development of society, the material life and spiritual life of human beings are constantly developed and enriched. The design has evolved from the traditional design that meets people's material and functional needs to the modern design that emphasizes meeting people's individual and diverse needs.


Digital media; Art design; Art education; Modern development