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Web of Proceedings - Francis Academic Press

Construction and development of ice snow tourism cultural industry based on regional characteristics

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DOI: 10.25236/emss.2021.104

Author(s)

Jiyao Zhang

Corresponding Author

Jiyao Zhang

Abstract

As the regional cultural tourism industry keeps advancing, the proportion of cultural tourism industry in the economy of the region is becoming higher and higher. The most distinctive sector of the cultural tourism industry in the region is the ice and snow cultural tourism industry. The region is home to ice and snow resources, but also has a lot of cultural tourism projects related to ice and snow resources. Therefore, the development of ice and snow cultural tourism projects is a high-quality direction for the region to develop green tourism industry with the characteristics of the region. This paper analyzes the problems in the development of the regional cultural tourism industry and proposes suggestions for the development of the regional ice and snow cultural tourism industry.

Keywords

Regional characteristics; Ice and snow tourism culture; tourist industry