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Web of Proceedings - Francis Academic Press

Research on the Development of E-commerce under the Background of Big Data

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DOI: 10.25236/icidel.2017.038


Kaili Yan, Yumin Li

Corresponding Author

Kaili Yan


Undoubtedly, big data will open a major transformation of the times. Especially with the development of e-commerce platform, big data has played a huge role in the development of electronic commerce. In the Internet age, with virtualization, transparency and advantages of high efficiency, e-commerce has become the mainstream market. Big data processing mode helps to capture and delete selected information data. This paper mainly discusses the combination of big data and electronic commerce, the opportunity and challenge of the development of electronic commerce in the era of big data, as well as the application in various fields.


Big data, E-commerce, Opportunity and challenge.