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Web of Proceedings - Francis Academic Press

Research on Spatial Sense in Poster Design Based on Logical Paradox

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DOI: 10.25236/soshu.2021.032


Mengge Huo, Manjie Yang, Yibo Zhang

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Mengge Huo


Modern designs try to realize both breakthrough and innovation. In some design works, space is not expressed on the basis of real scene, instead, it is shown in contradictory forms which break traditions. This paper researches the spatial sense in poster designs on the basis of logical paradox, systematically analyzes representative works which use logical contradiction to express spatial senses and summarizes specific applications of logical paradox in poster designs so as to explore more possibilities for the expression of spatial sense in poster design.


Poster design, logical paradox, spatial sense, visual modality