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Web of Proceedings - Francis Academic Press

Disenchantment and Visualization: Countermeasures to Govern Internet Public Opinion in News

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DOI: 10.25236/emss.2021.087


Gao Anan

Corresponding Author

Gao Anan


With the rapid development of the Internet and new media, online public opinion crises caused by news reversal phenomena frequently occur. The reason is that the "emotional justice" of the news media drives subjective assumptions, the "quick thinkers" re-processed and decoded multiple times, and technology empowers the media to create a "mime environment" based on topics, etc. All parties have formed a closed loop and set the public agenda by mistake. Stimulate higher-level emotional expression, trigger a higher degree of emotional prejudice, and social public opinion appears irrational and emotional. With the in-depth investigation of the facts and facts gradually revealed, the trend of public opinion reversed sharply, forming a new storm of public opinion landscape. If things go on like this, there will be social problems such as the decline of media credibility, the destruction of social trust mechanisms, and the ecological imbalance of public opinion. For this, rectifying the news media’s untrustworthiness, innovating the agenda setting, exploring the establishment of a professional community of online public opinion leaders, improving public media literacy, is a response to reversing news. Effective strategies for online public opinion in China. Contemporary social public opinion reverses frequently, and the post-truth paradigm of "let the bullets fly for a while" is being staged. In the Internet age, netizens’facial recognition and micro-reading atmosphere constitute two indispensable external factors for public opinion reversal. In this context, the media deliberately authorizes hot events to cater to the public’s habits and emotions. The parties amplify the state of affairs to attract social attention. The more public a hot topic is created, the closer or consistent the individual’s individual demands and group demands are. , The more it can arouse widespread empathy in the social field, the stronger its ability to attract attention on the Internet, especially when negative and sensitive events are repeatedly spread or even deduced in the fragmented information flood, and the negativeness of the event has also been infinitely intensified. Under the habit of undiscriminated information acceptance by netizens, they focused their criticism on the negative factors of the incident, which quickly aroused public opinion before the incident. As the event fermented, the plot suddenly reversed, from the evolution of public opinion to the reversal and fermentation to the calming of public opinion. The attitude of public opinion also immediately changed with the changes in the “plot”. As the event continued to deepen and restore, Victims who were originally sympathized for losing their status as "perfect victims" instantly became "fraudsters" that everyone spurned, and online public opinion experienced a 180-degree emotional reversal at the moment when public opinion reversed. The reversal of public opinion into the social norm is a pathological and distorted information transmission process, which will cause many adverse effects in the long run, such as the decline of media credibility, the destruction of social trust mechanisms, and the ecological imbalance of public opinion. It is worthy of attention and reflection.


Reverse news; new media; public opinion reversal; public opinion control