Research and design of teaching mode of marketing major in Higher Vocational Colleges from the perspective of "flipped classroom"
—Taking the course of marketing planning in Nanjing Polytechnic institute as an example
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Teaching mode is a relatively stable framework and procedure of teaching activities established under the guidance of certain teaching ideas or teaching theories. Based on the analysis of the necessity of innovating the teaching mode of marketing major in higher vocational colleges, this paper analyzes and summarizes the characteristics of the course teaching mode based on the "flipped classroom", and puts forward the requirements for the construction of the teaching mode of the marketing major course from the perspective of the "flipped classroom". Taking the marketing planning course of Nanjing Polytechnic Institute as an example, the teaching mode of the marketing professional course is carried out Development design.
Vocational colleges; curriculum; flipped classroom; teaching mode; marketing planning