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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Curriculum design and consideration of the course—Market Research and Analysis for overseas students —Take Nanjing Polytechnic Institute as an example

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DOI: 10.25236/emss.2021.041


Zhang Ye

Corresponding Author

Zhang Ye


At present, the education of foreign students in China is in a stage of vigorous development, and the scale of studying in China is constantly increasing to a new high. The major of foreign students studying in China has gradually changed from the initial pure Chinese learning to professional education. The development direction of "dual ability" of language plus major has been highly praised, and the concept of "Chinese +" has gradually become popular. The important direction of future employment, how to grasp the characteristics of international students, through effective teaching methods, improve the teaching effect, so as to further improve the quality of international student education, is very worthy of in-depth study.


Curriculum design; market research; market analysis; overseas student