New Media Communication and Audience Participatory Cultural Development Based on the Training Goal of Radio and Television Directors
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New media is different from traditional media such as newspapers, radio and television. It is a brand-new media form supported by new technology system in the new media environment. New media has broken the top-down communication mode and paid more attention to the audience's participation. Traditional media are also very willing to interact with the audience with the help of new media's communication ability. Facing the increasingly complex market, radio and television media should develop together with new media, and find a suitable way of innovation and reform in the new media era, so as to achieve sustainable development. This paper expounds the requirements of practical skills of radio and television directors under the development of new media communication and audience participatory culture, and puts forward the training strategies of practical skills of radio and television directors from various aspects.
Radio and television director; Talent training; New media communication; Audience participatory culture