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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Teaching Construction of Five-in-One Courses of Business Etiquette Cultivation Education in Hainan Free Trade Port

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DOI: 10.25236/icited.2021.020


Liping Zhu, Yadong Zhou

Corresponding Author

Yadong Zhou


The Free Trade Port has put forward new requirements on Hainan's higher vocational business etiquette. However, due to the influence of regional student source and culture, the colleges' business etiquette education results are gradually diverging from the requirements of international companies, whose satisfaction rate for student etiquette is less than 25%. In order to completely solve this contradiction between supply and demand, this paper starts from the analysis of contradictions and summarizes the four reasons for the contradictions. Based on standardizing the speech and behavior of students, by using the school environment, it proposes to integrate education through administration, teaching, and environment. Modern media methods have incorporated students' food, clothing, housing and transportation into the teaching category of the business etiquette integrated course, and determines the integrated etiquette course standards. Through practice, its effect has been proved obvious, laying the foundation for the training of international business talents for Hainan Free Trade Port.


Business etiquette; Contradiction between behavior habits and etiquette; Internalization; Collaborative education