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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Analysis on Suning Commerce Group’s Problem and Its Solution Based on Big Data

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DOI: 10.25236/icidel.2017.010


Jianhua Zhang, Jia Ran, and Dapeng Dong

Corresponding Author

Jia Ran


In recent years, the big data development has obtained amazing achievement. Big data has permeatedall walks of life. In face of strong competitors like Taobao and Jingdong, (predecessor was Suning Appliance), Suning should draw support from big data’s strength to contribute themselves to carrying out transformation. This paper studies present development situation of Suning Corporation Group, and discoveries its business existence question, then uses the unique idea, the technical method and the infrastructure in the age of big data, providing some solutions to these questions, to help Suning Commerce Group walk more quickly and more steadily on the road of reformation, and realize the enterprise prospect well, then provide a higher quality service for the user.


Big data, Suning Commerce Group, Online to Offline E-commerce.